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back to the future has changed our everyday

This 21th October, Doc and Marty, from the movie “Back to the future” come from the past with the De Lorean.
26 years after, we have to update on the future of 1989 (do you follow me?).

A lot of stages and details from the movie exist in our daily lives. Others have been recovered by manufacturers for a communication ploy rather than a technological expertise.

Inventions which have changed our everyday

We have the touchpad (unless Steve Jobs was inspired by the movie). It is more basic than our iPad but the revolutionary idea was there ! Remind that the movie came out in 1989 !
There are (many) sequel movies with their 3D version. In Back to the Future II, we saw the released of Jaw 19.

We discover the video conference, wireless joystick, fuel with recycled products, biometric devices, …
Let us talk a minute about another prediction which gaining ground : virtual reality glasses. Occulus Rift and Google are developing this product and the marketing could be arrive.

Inventions which have been recovered by manufacturers

In back for the future, there are three crazy inventions which are not in our daily lives. Except for the saga fans, it would appear that these products are not a really need. After all, manufacturers desperately want to develop it. They share many videos but announce the marketing without delay.
We speak about the Nike MAG, the hoverboard and the flying car.

The Nike MAG is the sneaker worn by Marty with self lacing. Nike marketed the exact replica of the shoe featured in Back to the future Part II in 2011 … but they are not power-lace ! The company is not without sense of humour and showed this video :

The shoe has been auctioned on ebay benefiting the Michael J Fox foundation of Parkinson’s research.
We are in 2015. The are not self lacing shoe … A surprise for this 21th October ?

A lot of companies try to develop the hoverboard. We could cite Lexus, Hendo and Mattel.

Lexus used the magnetic levitation to achieve and maintain lift-off. According to Lexus, its hoverboard relies on superconductors and magnets, which combine to repel the force of gravity and lift this “skateboard” and its rider above the ground. As for the wisps of smoke rising from the sides of the Lexus board is liquid nitrogen, cooling the superconductors below their transition temperature. Its “battery” lifetime is 20 minutes. There must be magnets on the skate-park. In short, it’s true that the Lexus hoverboard doesn’t represent any scientific breakthroughs and Lexus never had the intention to manufacture or sell it : it was just an ad.
Hendo uses the magnetic levitation too but with another technology. The tests videos are unconvincing.
Mattel made an exact replica of the hoverboard but it didn’t fly …

There is in fact a flying car. This is a aircraft and car hybrid : the Aeromobil 3.0. “AeroMobil is a flying car that perfectly makes use of existing infrastructure created for automobiles and planes, and opens doors to real door-to-door travel. It is now finalised and has been in regular flight-testing program in real flight conditions since October 2014. ” The brand has announced the sale for 2017 however, in September 2015, during a test, the prototype has crashed … to be continued !

100% Marketing

We don’t speak about merchandising but just about products seen during the movies that compagnies will market for the 21th October.

Pepsi Perfect ! 200 collection bottles have been delivered during the NY Comic-Con 2015 to the saga fans.

Casio has resurrected its Vintage CA-53W.

casio ad

 Pizza Hut participates in the thirtieth anniversary of Back to the future by marketing the same pizza what eats the McFly family. This exceptional and limited sale begin October 21th.


College Humor has imagined if Doc & Marty arrived dans the future of today :

Don’t forget to pull out your pants pockets !!